Yo Quiero Taco Bell Dog dies- Gidget, the Chihuahua who starred in a series of Taco Bell commercials and made famous the phrase “¡Yo quiero Taco Bell!” dog dies at the age of 15.
Gidget died of an apparent stroke in Santa Clarita, Calif., on Tuesday while watching television. According to the owner Karen McElhatton, Gidget “lived like a queen” and “had a great life.”
Gidget starred in Taco Bell ads for two years, beginning in late 1997. “She” became a “he” in the spots, which depicted the canine on a quest for Taco Bell fare. The tagline “Yo Quiero Taco Bell” (I want Taco Bell) passed into the lexicon, and Gidget became an instant celebrity. She showed up at movie premieres, on magazine covers, and even at the opening session of the New York Stock Exchange. A toy version sold briskly at Taco Bell’s 6,000 outlets. But the $200 million ad campaign did not do much for Taco Bell sales, and the company dropped Gidget after complaints from franchisees.
Yo Quiero Taco Bell Dog dies, but lived in comfortable semi-retirement since the glory days of the Taco Bell advertising campaign, occasionally making character part like hawking insurance alongside the GEICO gecko in a 2002 commercial and playing the mother of Reese Witherspoon’s Chihuahua, Bruiser, in the sequel “Legally Blonde.”
Gidget’s trainer, Sue Chipperton, described the diminutive dog as a consummate professional on the set in an interview earlier this year with People Pets. But, she said, Gidget had been the victim of typecasting, which limited her career choices (or, rather, Chipperton’s choices on her behalf). Although her career waned in recent years, Gidget (and her catchphrase) remained a well-known pop-culture footnote of the 1990s. “She made so many people happy,” Chipperton told People Pets.
Watch Yo Quiero Taco Bell Dog Gidget Commercial :