LeBron James’ new shoes has a military inspiration. It was inspired by the U.S. Air Force and Nike calls it “The Cannon” edition of the LeBron 9. The military-green theme is a nod to the Miami Heat having their first training camp since James joined the team last season at Hurlburt Field and Eglin Air Force Base.
Lebron James latest signature sneaker is the highest price for any basketball kicks sold at Nike’s online store– with the exception of a pair of Jordan shoes that sell for $175. That’s about $10 more a pair than the NBA superstar’s last signature sneakers from the Swoosh, says Matt Powell, an analyst with SportsOneSource.
LeBron James sold about half a million pair of sneakers at retail last year, generating around $80 million in sales, says Powell. Those are good sales numbers but they pale beside the $2 billion generated by Michael Jordan’s Jordan brand.
Similar to last year’s LEBRON 8 “South Beach” colorway, the LEBRON 9 Cannon will first be released exclusively in Miami as a sign of appreciation and respect for LeBron’s South Florida fans and community. Look for them at select retail locations e.g. House of Hoops and Nike Town.
The sneakers carry a retail price of $170.