Google has released an experimental extension for its Chrome browser that will allow users to block “content farms” from appearing in Google search results. In the context of the World Wide Web, a “content farm” is a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines. Their main goal is to generate advertising revenue.
Google Chrome’s Personal Blocklist extension lets users eliminate unwanted websites from search results. Users who download the extension also can edit their block lists, if they wish. According to a blog post by Googler Matt Cutts, the extension sends information about the blocked site to Google and the feedback on blocking could potentially affect Google’s ranking system for search results.
Meanwhile, reactions to the Google Chrome Personal Blocklist Extension are mixed. Some thinks that the Blocklist extension is a great tool for personalizing search results, while others are not so convinced, saying that there is also the possibility that rival content farms can use the tool to sabotage each other.
As for me the Google Chrome’s Personal Blocklist Extension is a nice idea, but it doesn’t solve the real problem facing Google and other search engines : “How to distinguish between real pages and junk pages on largely legitimate sites.” There are some websites that some of its pages contain useful coverage and analysis, while other pages are just teasers that point to content on third-party sites. While, some site’s pages are little more than placeholders or advertising, yet some offer enough useful pages to discourage most users from blocking their domains. Share to us what you think.